Case study · client stays anonymous

We grew a Singapore business ~50% month on month — so they doubled the budget.

This client asked us not to use their name — in their words, they'd rather competitors not know what's working. So we'll keep it simple: a Singapore operator in a hands-on, high-ticket trade, with a genuinely good service and almost no predictable way to get new customers. Here's what happened when we put performance ads behind it.

The momentum

Growth that paid for its own scale.

Revenue growth
~50%month on month

Each month brought more revenue than the last — compounding, not a one-off spike.

Ad budget
funded by growth

The extra revenue paid for a bigger budget — so they could safely double spend and reach even more buyers.

Cost per lead
S$1.12per conversation

Real number from a single 30-day campaign: 363 messaging conversations at S$1.12 each.

What we did

A clear offer, scroll-stopping creative, and ads that scale.

Sharpened the offer — one clear, compelling reason to message them now. Produced the creative — short-form video and statics that stop the scroll. Ran the ads — straight to messaging, targeted at the exact buyers. Worked the unit economics — we found the numbers that actually make sense for their margins, then optimised toward them. Scaled with the profit — as revenue grew, we reinvested it into budget to grow again.

The whole loop is simple: prove month one, then let the growth fund the next month's spend. That's how ~50% month on month turns into a doubled budget — and even more leads.

The proof

Pulled straight from Meta Ads Manager.

The same client's account — proving it at ~S$500 spend, then scaling to S$1,000. Brand redacted at their request; the numbers are real.

Diesel client at ~S$500 spend — 363 messaging conversations at S$1.12 each
Same client scaled to S$1,000 spend — 254 messaging conversations
In their words

"Every month was bigger than the last. Once I saw it was actually working, doubling the budget was the easy part — it was paying for itself."

— Founder, anonymous by request

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