Websites

Selected work, built calmly.

A small studio practice. Each site is built end-to-end — strategy, copy, design, code, deploy — by one team. No handoffs, no agency theatre.

01 — F&B · Storefront

Jones Grill — flame, delivered.

A flame-grill halal butcher storefront that sells without a checkout — every order builds a pre-filled WhatsApp cart instead. Cinematic video heroes on every page, a scroll-pinned ordering flow, a parallax menu, magnetic CTAs, and a self-serve CMS. A concept build showing how a home F&B brand can take orders with zero payment-gateway friction.

Client
Concept build (demo)
Role
Concept · design · build · deploy
Stack
Next.js 16 Tailwind 4 Framer Motion Lenis · Vercel
Visit jones-grill.vercel.app
02 — E-commerce

CarPartSG — FCP-Euro for Asia.

A long-tail parts catalogue with year-make-model fitment, sealed-bag OE-supplier verification, and a parallel scrap-car valuation funnel. Built around a single promise: the same high-quality part, without the dealer markup.

Client
CarPartSG (in-house venture)
Role
Architecture · sourcing · catalogue automation
Stack
Shopify · Horizon YMM (AutoFit) WhatsApp concierge Admin API automation
Visit carpartsg.com
03 — Corporate

Everpine — quietly premium.

Corporate site for a Singapore F&B house with sixty years of trading lineage and a Disney supply partnership. Cinematic hero video, italic word-mask reveals, exponential ease throughout, and a four-page architecture built to feel slow on purpose.

Client
Everpine Pte. Ltd.
Role
Design · build · deploy · domain
Stack
Next.js 16 Tailwind 4 Framer Motion Lenis · Vercel
Visit everpine.co
04 — Retail · CMS

Petworks — purrfect by design.

A boutique cattery and pet store with a self-serve content backend — the owner publishes available kittens, testimonials, and blog posts himself, no developer needed. Hero video, a personality-match quiz that pairs buyers to real available kittens, and a Sanity Studio CMS that pushes edits live in seconds.

Client
Petworks 宠物集市
Role
Design · build · CMS · deploy
Stack
Next.js 16 Tailwind 4 Sanity CMS Framer Motion · Vercel
Visit itspetworks.com

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