Quick answer: freelancers advertise S$100–500 per video, a professional team charges about S$499 for a 3-video shoot session, boutique agencies quote S$1,200–2,000 per project, and production houses start around S$3,000. Below is the arithmetic behind those numbers — published, because almost nobody in this industry shows their math.
| Tier | Typical price | What you get |
|---|---|---|
| Freelancer | S$100–500 / video | Solo operator. Often capable filming, but usually no pre-production, basic single-pass edits, no backup gear or insurance. |
| Professional team, batched | S$499–999 / session (3–6 videos) | Pre-production, shot list, pro filming and lighting, dedicated editing with captions and music. Batch economics — this is the efficient frontier. |
| Boutique agency | S$1,200–2,000 / project | Similar production quality plus account layers and project management overhead you are also paying for. |
| Production house | S$3,000–10,000+ | TVC-grade crews, art direction, studio sets. The right tool for brand films; overkill for monthly short-form content. |
A professional two-person unit — a lead videographer-editor and a pre-production/account manager — has a real monthly cost. Here it is, line by line.
Lead videographer & editor — S$4,200/month before CPF
Pre-production & account manager — S$4,200/month before CPF
Employer CPF contributions (17%) — ~S$1,430/month
Transport and logistics — ~S$1,000/month
All-in, with gear, software and insurance amortised — ~S$12,000/month
Now the hours in one shoot: pre-production 3h · transport 1h · setup 30min · filming 2h (often running to 3) · editing 5h — roughly 11.5–12.5 hours of skilled labour per session.
That caps a disciplined team at about 22 shoot sessions a month. No amount of hustle changes it — editing hours do not compress without showing on screen.
S$12,000 ÷ 22 sessions ≈ S$545 per session — and one session yields about three edited short-form videos. The honest cost floor is ~S$500–550 per 3-video session, before a dollar of profit.
The arithmetic above is labour only. A session priced below cost means something was removed: pre-production, a dedicated editor, proper audio, insurance, or experience. You will meet the missing piece in the final cut.
No shot list (so the shoot wanders), single-pass edits (so pacing drags), default captions, music that almost fits, and a revision process that fights you because every extra hour is unpaid.
A talented newcomer building a portfolio can genuinely be a bargain — once. Just know that is the trade you are making, and do not plan a monthly content system around it.
At the floor — on purpose. Batched sessions, an in-house pipeline from script to edit, and no account-layer overhead is how the math works at this price without subtracting quality.
3 fully edited videos (30–60s) + 5 photos from one 1.5-hour session at one location. The professional cost floor, priced at it.
6 videos + 10 photos from a 3-hour session. The monthly-content workhorse — about S$165 per finished video.
12 videos + 50 photos across a 6-hour multi-location day. For brands feeding paid ads and organic at once.
Inside a batched shoot session, about S$165 per video — our Lite package is S$499 for 3 fully edited videos from one session. A standalone single video costs more (S$300–800 with most providers) because transport, setup and pre-production don't shrink just because the output does. Freelancers advertise from S$100; full production houses start around S$3,000.
Because something in the pipeline is missing. A professionally produced shoot session costs the provider roughly S$500–550 in labour alone — pre-production, filming, editing, transport. Quotes meaningfully below that are skipping pre-production, rushing single-pass edits, running without insurance, or learning on your brand. The caption fonts and jump cuts will show it.
Three to six short-form videos (30–60 seconds each) in a 1.5–3 hour session is the efficient standard — one location, planned shot list, batched wardrobe or product changes. A full-day production can yield up to 12. Batching is the single biggest lever on price per video.
Concept and scripting, a shot list before anyone arrives, professional filming with proper lighting and audio, dedicated editing with captions, music and colour, licensed assets, and delivery in platform-native formats (9:16 for TikTok, Reels and Shorts). If a quote doesn't name pre-production and editing hours, ask where they went.
S$500–1,000/month sustains a credible organic presence (3–6 videos). Brands running paid ads typically sit at S$916–2,000/month for 4–8 videos plus campaign management — the content and the media buying working as one system.
More guides on the touchmkt blog. Video performs hardest inside a managed funnel — see our performance marketing retainer (S$916/month + revenue share, 4 videos and 4 statics included) or web design from S$399 so the clicks have somewhere to land.
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